SEO course for business
Get in front of your ideal audience and grow your website traffic by learning about the fundamentals of search engine optimisation (SEO) for business with this online SEO course.
In today’s ultra-competitive business environment, having a website is no longer enough.
Instead, understanding how to ensure your website ranks highly for key search terms and phrases is now an essential part of successful digital marketing.
Strong SEO performance can deliver a constant stream of new enquiries, leads and clients.
It can also position your business as a key authority within both your local area and your professional sector.
Is this the right SEO course for you?
If you own or run a business, or you’re a digital marketing professional with responsibility for an organization’s online presence and digital sales revenue, this course can help you understand how better to get in front of your target audience.
The course is one of a range of business skills courses that we offer.
SEO course: what is covered?
This SEO course is designed to give you a thorough understanding of search engine optimisation for business.
As well as the fundamentals of how Google works (90% of all searches in the UK are done on Google), you will also learn proven principles to help secure better search engine rankings for key search terms that are beneficial to your business.
After a broad introduction to SEO in module one, the focus switches to the practice of link building (getting other websites to link to your website).
You’ll learn about why this is important, how it helps to ‘signal’ to Google that your own webpage is high quality, and in turn how that helps to elevate you higher up the search engine results pages (SERPs).
Module three switches to on-site SEO, such as headers, page titles and meta data, before module four assesses the role social media can play in successfully increasing your SEO performance.
The final two modules cover local search and pay-per-click advertising, both of which can pay particular dividends to businesses using their website to drive commercial performance.
Modules covered in the course
Module 1 Introduction to SEO
Module 2 Link Building
Module 3 On-Site SEO
Module 4 Social Media as Part of SEO
Module 5 Local Search
Module 6 Pay-Per-Click (PPC)
How long will it take to complete this SEO course and how will I be assessed?
Most students complete this 100% online SEO course in just 80 minutes – less time than a typical film.
The programme’s accessibility means it is ideal to schedule into a typical workday without causing undue hassle and difficulty.
The training course is delivered and completed entirely online. At the end of each of the six modules, students face a multiple choice test.
To complete the programme and receive a certificate of achievement, all six multiple choice tests must be passed with a score of at least 70%.
Which bodies recognise this SEO course?
This programme is approved by the Continuous Professional Development (CPD) Certification Service.
So as well as the course’s credibility being unquestioned, successfully completing it also means you can use it as evidence of your ongoing professional development.
Course: SEO course for business
Accreditations and approvals: CPD
Course time: 80 minutes
Assessment method: Multiple choice test
Pass mark: 70% in each module
Cost: £149 + VAT
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