Social media for business course
Do you need to take a course to learn more about social media for business?
The Internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined.
Three quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers time in that direction.
So far as your social media audience in concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites.
The starting point in any social media activity for business is your website or microsite, and your social media activities will invariably be referencing this site.
So the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels.
Social media for business: what is covered?
This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool.
The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists.
Social media for business course is just one of a selection of business skills courses that we provide.
Modules covered in the course
Module 1 Introduction
Module 2 What is Social Media?
Module 3 Introduction to POST Methodology
Module 4 Websites and Microsites
Module 5 Facebook
Module 6 Linkedin
Module 7 Twitter
Module 8 Blogging
Module 8 Video
Module 8 Bringing it all Together
Module 8 Is Social Media Worth It?
How long will it take to complete this course and how will I be assessed?
This 100% online social media for business course can be completed anywhere.
All you need is an internet-enabled device (computer, laptop, tablet, smartphone) and an internet connection.
Most students complete this course in just 100 minutes.
At the end of each module, students face a multiple choice test.
You must score at least 70% in all eleven multiple choice tests in order to pass the course and receive your certificate of achievement.
Which bodies recognise this course?
The Continuous Professional Development (CPD) Certification Service approves this course, giving you reassurance and peace of mind that the quality and standards of the material you will be taught is first class.
Course: Social media for business
Accreditations and approvals: CPD
Course time: 100 minutes
Assessment method: Multiple choice test
Pass mark: 70% in each module
Cost: £149 + VAT
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