Facebook for Business

Facebook for business course

Do you need to take a course to learn how to use Facebook effectively to promote your business?

Facebook is the world’s largest social network. With over a billion users it’s very likely that a proportion of your target customer audience will have a Facebook account.

In the ‘Social Media for Business’ course you’ll have been encouraged to research and investigate the preferred social media platforms used by your target audience, so you should have a good idea at this point if Facebook is one of the right platforms for you.

Using Facebook in your business is about providing an effective means for your customers to interact with you and connect their friends to your business.

Recommendation is the most powerful way a potential customer can be connected to a business, particularly when it’s being recommended by a friend.

So if you know that a trusted friend likes a particular brand, you’re much more likely to engage with that brand.

Facebook is essentially a platform designed to facilitate social interaction between people with whom you’ve already established some mutual recognition.

Facebook for business course: what is covered?

This Facebook for Business course will show you how to use Facebook effectively for your business.

It starts by examining Facebook’s history and its phenomenal growth to almost 3 billion active users.

You’ll learn how to set up and optimise your Facebook Business page.

We’ll show you how to create an effective Call to Action, organise your page tabs and create and build your follower count by sharing engaging content.

There’s information on how to use Instant Experience ads, set up Events, create Live video moments and use Facebook as a recruitment tool.

In a major section on Facebook advertising, we’ll examine effective ways to boost engagement – including how to define your target audience, choose the right ads for your audience and effective ways to design and build your ad content.

Finally, we’ll show you how to test, track and evaluate your ad campaigns using key metrics.

Our Facebook course is just one of a range of business skills courses that we offer at UK Online Training.

Modules covered in this course

Module 1        The History of Facebook

Module 2       Facebook Business Pages

Module 3       The Facebook Algorithm  

Module 4       Facebook Advertising


How long will it take to complete this course and how will I be assessed?

This 100% online Facebook for business course can be completed anywhere.

All you need is an internet-enabled device (computer, laptop, tablet, smartphone) and an internet connection.

Most students complete this course in just 30 minutes.

At the end of each module, students face a multiple choice test.

You must score at least 70% in all eight multiple choice tests in order to pass the course and receive your certificate of achievement.


Course: Facebook for business

Course time: 30 minutes

Assessment method: Multiple choice test

Pass mark: 70% in each module

Cost: £35 + VAT

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What our students say

Wonderful course, very easy to follow. Got me up to speed in no time at all on the basics of fire safety. Would recommend to others wishing to learn more about the basic principles of fire safety in the workplace.

I enjoyed this course and found the interactive videos easy to follow.  The course content is well thought out and provided lots of useful information.  I passed each module with flying colours and feel I now understand the basics when it comes to asbestos awareness.  Would highly recommend this online course.

The level 1 food safety for catering course was easy to follow and I learned a lot.  I enjoyed the way the course was delivered and how it was broken down into small modules, which made it easier to learn.  I have since completed level 2 food safety too.